VK spreads the festive cheer with latest social media campaign
The number one student RTD, VK, will launch its most interactive campaign to date later this month with the help of celebrity social media influencers. The treasured drink is working with some of the most recognisable names to launch its Christmas jumper giveaway across social media, and into the arms of students.
Jumping on the back of the popularity of ‘tacky Christmas jumpers’ the knitted apparel will appeal to 18-25 year olds and help to drive awareness, as well as sales, of the popular RTD in the run-up to the party season.
Abigail McCabe, VK Brand Manager, comments, “VK has a loyal online community, made up of millennials who engage with us on an almost daily basis. Our latest campaign is designed to strengthen this and ensure they feel valued, all while staying true to our successful #DOUVK Rewarded campaign. And what better way to do this than with premium, sought-after merch?
“We have chosen a select number of influencers who resonate with millennials and students to create a connection with our audience and ensure the jumpers land on as many student backs as possible.”
Made in Chelsea’s Sam Thompson and YouTube’s Mikey Pearce will give their fans the chance to get their hands on these festive freebies on their Instagram profiles. With a combined total of 1.45m followers who live and breathe VK’s ethos, they will be supported by an interactive, festive campaign running on the brand’s Facebook page. The campaign will kick off at the end of November and run until Christmas.
This latest campaign rounds off a record-breaking year for the drink. Growing in terms of both value and volume, it has cemented its place as the drink of choice for students – all supported by the popular #DOUVK Rewarded campaign across social media. Utilising the communication tool of choice for students, VK has built up a rapport with its target market like no other.
To find out more about the campaign, and to discover more about the range of drinks, visit the VK website: http://vkofficial.com
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 NUS Drinks Tracker, 2017, 16, 15, 14
 CGA MAT P04 2017 / nielsen 52 we 09.09.17