• Added: 31st August 2017
  • News

VK Opens Doors for Students

With freshers up and down the country packing their bags and getting ready to start their university life, the UK’s number one student RTD, VK, has launched its latest campaign to help students get into the social spirit and make the most of the university experience.

The ‘doorstop edition’ mixed pack is set to disrupt the status quo and hit shelves ready for the new term at the start of September. The vibrant packs will be filled with limited edition VK bottle doorstops, helping to open doors and enhance the student experience – whilst offering a limited edition collectable item. Designed to catch the eye, it is estimated the packs will provide a 70% uplift in sales during the five week campaign.

Coming at no additional cost to the customer or the consumer, the packs will capitalise on the best time to grab students’ attention – and cash – all while answering the prayers of students who want to make the most of their newfound freedom.

“VK has become synonymous with students, so it only makes sense for us to help enhance the student experience even more,” said Abigail McCabe, VK Brand Manager. “Social interaction and activity is a huge part of student life, and as a result, doorstops are one of the must-haves – particularly during their first weeks. But the truth is that many forget to pack this simple item, so have to rush off and buy one.”

Available in each flavour, the doorstops are collectable and certain to be a common fixture in halls of residence and shared houses throughout the year. The perfect tool to prop doors on moving day, keep bedroom doors ajar on party nights, and open up living spaces during they key first few weeks, the doorstops will encourage relationships to form during those first few weeks and beyond.

Abigail, added, “We hope that by offering these collectable – and practical – doorstops in our packs, at the same price as traditional packs, we will help students make the most of their time at university.”

As well as opening doors, the doorstops also offer students the chance to win a holiday for them and their mates. Partnering with Student Universe, VK has 10 holidays for two people to giveaway to lucky customers who find the Dark Horse – Black Cherry – in their packs.

This latest student-focussed campaign comes off the back of the hugely successful #REWARDED social media campaign, which has seen hundreds of its followers earn and win VK merchandise. From standard mixed packs to tracksuits, and everything in between, the brand resonates with students, bringing to life its values.

49,000 special edition packs are set to hit shelves in September in selected Morrison’s, Asda, Bargain Booze, Spar, and Nisa.