VK launches Christmas mixed pack with new festive Candy Cane flavour
It’s beginning to look a lot like Christmas and VK, the best performing traditional RTD in the UK’s off-trade, are spreading festive cheer with the launch of their new limited-edition Christmas flavour; VK Candy Cane in the VK mixed pack.
Bright red, with a signature sweet strawberry flavour, balanced with hints of peppermint, the new SKU will be launched as part of the brands #WEAREMERRY Christmas campaign. The 4% ABV Christmassy flavour will be included in the VK mixed ten pack for a limited time only, which is stocked in Tesco, Asda, B+M, Costcutter, Spar and McColl’s and is available nationally for independent retailers in several cash & carries.
With an RRP of £12, the VK ten pack, contains two 275ml VK Candy Canes, alongside a selection of the other popular VK flavours, including VK Blue, VK Watermelon and VK Orange & Passion Fruit.
Charlie Leaver, Brand Manager at Global Brands said: “With this year’s new Christmas flavour, our highly sought after VK Christmas jumpers and our on-trend marketing activity we expect the VK mixed pack to excel this winter. Set to provide significant revenue for our customers while delighting consumers with a new Christmas twist on the fruity VK flavours’ they know and love the VK mixed pack is a must stock for retailers.”
A Christmas must have, VK performed exceptionally in the off-trade last Christmas, with volume +82% in December 2018. With the VK mixed pack seeing the best ROS of all RTD ten packs, adding almost £2million to the category in the last year.
To give consumers an extra special festive treat, hundreds of golden tickets have also been added to randomly selected packs. The lucky ones that find a golden ticket will be able to claim via social media the most sought-after of VK merchandise; the official 2019 VK Christmas jumper.
Paired with a Christmas social media and influencer campaign
featuring some of Love Island’s biggest stars, VK is set to reach over
people this festive period.