• Added: 9th March 2020
  • Blog

The launch of The Mixer Collection

Award-winning premium Soft Drinks, Sodas, Tonics & Mixers brand leads flavour discovery with two new mixers designed to enhance rums, whiskies, tequila and more

Franklin & Sons has unveiled two new mixers, inspired
by the growth in dark spirits. Joining the award-winning range is a Pineapple
Mixer with Almond, and Mandarin Mixer with Ginger. Leading flavour innovation in the
category, Franklin & Sons has developed two perfect mixers that pair with
spirits beyond gin. Creating limitless combinations to experiment with rum,
whisky, tequila, bourbons and vermouth.

The
launch of the Flavour Collection saw Franklin & Sons rise to become leaders,
working with top bartenders to create
industry leading dual flavours, and crafting the perfect pairings to a wide
range of quality gins. Now looking towards future trends, the dark spirits
category is rapidly evolving, with rum +7% YoY and set to drive strong
category growth in 2020.[1]

Inspired by this, and in line with the non-quinine
Mixer Collection, Franklin & Sons is launching a Pineapple Mixer with
Almond, and a Mandarin Mixer with Ginger. The dual flavours reflect the
Flavour Collection, with the same ambition to add depth and complexity to
drinks, whilst remaining delicate enough to not mask the botanicals or profiles
of spirits. Carbonated to the highest effervescence and with less than 5g of
sugar per 100ml, they lift even the subtlest flavours.

Almost
half (49%)[2] of rum drinkers are
pairing the spirit with a mixer, with four in five of these (82%)[3] choosing cola. Designed to
push the boundaries of traditional ginger ales and colas, the new mixers go
beyond conventional recipes. Using ingredients in innovative ways, they deliver
exceptional flavour discovery opportunities for
bartenders and consumers all over the world.

Rosie
Crossman, Senior Brand Manager at Franklin & Sons says: “We are committed
to encouraging bartenders and consumers to explore flavour in new ways – having
fun and experimenting. The new low sugar flavours offer
mixability with a whole array of spirits, made for those who crave something
fresh, without quinine, and subtle, with the incredible innovation within the
rum and whisky category.”

The flavour profiles are inspired by
popular rum and whisk(e)y cocktails and the traditional ingredients grown in
tropical destinations. Pineapple – a flavour commonly favoured by rum producers and distillers and
complements the warmth of the spirit. Almond originates from tiki drinks, such
as the Mai Tai, complementing the vanilla notes in rum and bringing a smoky
finish to add depth.

The
Mandarin Mixer with Ginger is a twist on the classic Ginger Ale. Mandarin
brings aromatic sweetness. A mixer inspired by oranges present in whisky serves
such as the Old Fashioned and Blood & Sand. The subtle spice of ginger
balances the mandarin, bringing warmth and elevating flavours in spirits.

To coincide with the launch,
Franklin & Sons have newly ranged the portfolio into the Tonic, Flavour and
Mixer Collection, to appeal to a wide variety of consumers and occasions. Also welcomed by a fresh look and
feel across the whole mixer range. The updates will see a refresh to the colour
of the labels, complimented by copper foiling and copper crowns, reflecting the
premium essence of the brand.

Keep up to date on social media @FranklinandSons


[1] CGA 2020 – Rum sales jump 7% to spice up spirits and cocktails market
[2] CGA – Mixed Drinks Report 2019
[3] CGA 2020 – Rum sales jump 7% to spice up spirits and cocktails market