• Added: 21st February 2019
  • Blog

Rich Woods, Rosie Birkett and Sophie Michell announced as Franklin & Sons ‘Taste Collective.’

Premium soft drink, tonic and mixer brand introduces trio of ambassadors to lead the latest lifestyle campaign.

Franklin & Sons,
the premium soft drink, tonic and mixer brand, has announced the launch
of the ‘Taste Collective’ with the appointment of world-renowned
bartender Rich Woods, chef Sophie Michell and stylist Rosie Birkett as
ambassadors. The ambassadors have been handpicked as the perfect trio to
educate consumers and showcase how high-end trends can apply to everyday life.

The new campaign
will showcase Franklin & Sons unique trend led approach to the
premium adult soft drink and mixer category, which offers innovative
taste combinations and flavour profiles. The ambassadors, aside from
adding a new dimension to a growing sector of the market, will front campaigns
– spanning from food pairing demonstrations to showcasing visionary ways to
style a dinner party, or tips and tricks to creating beautiful cocktails and
mocktails for drinks with friends.

The campaign will be
underpinned by trend-infused, style-centric events from Supper Clubs to London
Fashion Week collaborations, accompanied with unique recipe creations and a
bank of trend-led lifestyle videos aimed to steer all taste seekers in the
right direction.

Each ambassador, as a
pioneer in their own field, will front trends on a different sector: Rich
Woods, with a reputation for world-class bartending, will lead on drinks
innovation; chef and author Sophie Michell will act as Franklin & Sons
foodie consultant; and Rosie Birkett will bring her styling expertise to act as
the brand’s at home entertaining ambassador.

Jen Draper, Marketing
Director at Franklin & Sons commented, “We are really excited to
announce the launch of the ‘Taste Collective’ and our collaboration with Rich,
Sophie & Rosie. Each of them is renowned as a trend leader in their
respective field and this is something that really fits with our brand ethos. Since
1886 Franklin & Sons has brought new flavour combinations and taste
experiences from around the world back to discerning consumers.

“With the
‘Taste Collective’ we want to encourage more people to become every day
connoisseurs, discovering the very latest trends, but more importantly
understand how they can access and even replicate them at home.”

Rich Woods, drinks
specialist, said, “Everybody loves a new and innovative cocktail. For me, with
any serve, balance is crucial. Franklin & Sons has a way of combining the
best quality ingredients to make killer drinks that are way ahead of the game
like their Rosemary with Black Olive Tonic Water.  Their dual
flavoured tonics are perfect for mixing and can be enjoyed at a bar with
friends, or also with a meal at home.”

Franklin & Sons
was originally launched in 1886 and has been leading the field ever since with
its dynamic range of drinks, driving forward sales of premium mixers, tonics,
and soft drinks.  All of the Franklin
& Sons drinks use natural flavours and extracts with no artificial
sweeteners or preservatives.

Follow Franklin &
Sons on social media:

Facebook: https://www.facebook.com/franklinandsons/

Twitter: https://twitter.com/franklinandsons

Instagram: https://www.instagram.com/franklinandsons/

Hashtags:
#Franklinandsons #FranklinandsonsTasteCollective #TasteCollective