• Added: 14th August 2019
  • Blog

Franklin & Sons unveils online system for venues to craft and design their perfect g&t menus

Award-winning premium tonic, mixer and soft drinks brand, Franklin & Sons, has unveiled a brand-new online system, designed to aid on trade venues in creating and printing their own perfect G&T menus. Launching with over 500 gins and many pairing combinations, the system is the first of its kind and helps customers tailor a menu to their specific needs, completely free of charge.

The user-friendly system allows venues to simply log on and choose their gin selection, a perfect pairing tonic water and accompanying garnish are then suggested.  Venues can choose beautiful hand-drawn illustrations to accompany, or a classic text menu. There is no limit on how many different menus or combinations of menus venues can create.

Rosie Crossman, Brand Manager, Franklin & Sons, said; “We developed this new online menu system to support customers in creating and showcasing the perfect G&T serves. The system is incredibly easy to navigate, menus can be designed in a matter of minutes, printed and arrive with customers within five days.

“The G&T combinations that customers can choose from are endless, for example those who want to list a particular Mediterranean-style gin, would then perfectly pair it with Franklin & Sons Rosemary Tonic Water with Black Olive. Franklin and Sons continue to lead the way and invest in systems that aid and support our trade partners using our knowledge and expertise to help them craft and create exceptional experiences for consumers.”

Recent CGA data shows that Pubs, Bars and Restaurants now stock an average of 8.2 Gin brands (up from 3.5 two years ago) and with 8.9m British consumers now drinking gin out-of-home (up by 2.3m YoY[1]) branded menus are an essential part of helping to increase G&T sales.

Any venue stocking Franklin & Sons can create their own perfect serve branded menus by clicking on the ‘Menu Portal’ tab on the Franklin & Sons website. www.franklinandsons.co.uk

Franklin & Sons was originally launched in 1886. Having led the premium soft drinks and mixer industry with its dynamic range of drinks since that time, the company is driving forward sales of premium mixers, tonics, and soft drinks. Consequently, the brand continues grow nationwide (boasting double digit growth month by month), while maintaining its family-oriented roots.

Keep up to date on the Online Menu System on social media @FranklinandSons as more features are developed and added over the coming year.

[1] CGA Gin Report https://www.cga.co.uk/wp-content/uploads/2019/07/CGA_172-Pink-Gin-Report.pdf