• Added: 2nd September 2019
  • Blog

Franklin and Sons spices up the ready to drink rum and cola market with RedLeg Spiced Rum

Franklin & Sons, the premium soft drink, tonic and mixer brand, has unveiled its latest canned partnership, launching a ready to serve rum and 1886 Cola with RedLeg Spiced Rum. 

Available in Coop stores now, the 250ml can has a 5% ABV. It is a beautiful blend of Spiced RedLeg Rum, infused with vanilla and ginger, perfectly paired with Franklin & Sons 1886 Cola and a twist of lime. Providing consumers with the perfect RedLeg Spiced Rum and 1886 Cola on the go, without compromising on taste.

Rosie Crossman, Brand Manager at Franklin & Sons comments: “We are extremely proud to launch the new RedLeg Spiced Rum and Franklin & Sons 1886 Cola. Taking inspiration from the unique flavour combinations first explored by the Franklin family back in Victorian Britain, the 1886 Cola includes West African Kola Nut and Colombian coffee beans, adding a unique twist to everyone’s favourite, the classic rum and cola.”

The new partnership sees Franklin & Sons continue to lead the way in flavour innovation and discovery, raising the bar in the growing RTS spirit and mixer category, which grew value sales by 30%[1] in the year to July 2019. Rum is currently worth £367m in the UK off trade with Spiced Rum growing at just under 13% in value year on year[2].  Ready-to-drink rum and cola is more on trend now than ever before.

Kate Alexander, Marketing & Operations Director at RedLeg Rum Company, said: “The secret to the great taste of RedLeg is all in the blending, the rum is left to rest in oak barrels and infused with Jamaican ginger and vanilla spices, creating a rum with an incredibly smooth taste. Adding Franklin & Sons 1886 Cola adds a dimension of sweetness and is the perfect way to put together a classic serve, that can be enjoyed everywhere.”

Franklin & Sons was originally launched in 1886. Having led the industry with its dynamic range of drinks since that time, the company is driving forward sales of premium mixers, tonics, and soft drinks. Consequently, the brand continues to lead flavour discovery and experimentation, growing nationwide, while maintaining its family-oriented roots. 

For more information about the new RedLeg Spiced Rum and Franklin & Sons 1886 Cola, visit the website: http://franklinandsons.co.uk

Follow Franklin & Sons on social media @Franklinandsons and RedLeg Rum @Redlegrum

[1] *UK Market data for 12 months to 13 July 2019

[2] *UK Market data for 12 months to 13 July 2019