Franklin and Sons heads to the South of France for premium G&T with Mistral Gin Partnership
Sons, the premium soft drink, tonic and mixer brand, has unveiled its latest
partnership tapping into the ready to serve and gin and tonic boom, creating a
new G&T can with MistralGin, the first and only Provence rosé gin.
Tesco stores now, the can is a beautiful blend of MistralGin, which uses 12
botanicals, paired with Franklin & Sons premium Indian Tonic Water. This
perfectly pink G&T conjures flavours of the South of France and delivers a
wonderfully dry finish. The 250ml stylishly floral, pink and purple can has a
Rosie Crossman, Brand
Manager at Franklin & Sons comments: “We are extremely excited and
proud to add this beautifully blush G&T can to the Franklin & Sons
portfolio. The new partnership is a symbol of our on-going commitment to
support and work with craft gin producers, providing consumers with the perfect
ready-to-serve G&T on the go, without compromising on taste.”
This new G&T
can adds to Franklin & Sons growing portfolio of spirit and mixer
partnerships, with the brand already leading the category and launching
ready-to-serve cans with Portobello Road Gin, Manchester Gin and Caorunn Gin in
the past year.
Guillaume Bonnefoi explains, “MistralGin is Provence’s first and only rosé
gin. The recipe was a year in
development, and features both traditional gin and Provençal botanicals to
create a sophisticated dry, craft gin with fresh, distinctive flavours and a
contemporary citrus finish. It pairs
perfectly with the award-winning Franklin & Sons Indian Tonic Water.”
The new partnership sees Franklin & Sons continue
to raise the bar in the RTS spirit and mixer category, currently worth £135m in
with sales of pink gin £392m year end to May  with cans leading the ready to drink format and
driving category growth.
Sons was originally launched in 1886. Having led the industry with its dynamic
range of drinks since that time, the company is driving forward sales of
premium mixers, tonics, and soft drinks. Consequently, the brand continues to
grow nationwide, while maintaining its family-oriented roots.