• Added: 29th January 2018
  • News

Crooked takes the Gold for its innovative designs at the Drinks International Pre-Mixed Drinks Challenge 2018

Crooked Beverage Co, the UK’s first alcoholic craft soda has started the new year with a bang as they have been awarded the gold medal for Design & Packaging at the Drinks International Pre-Mixed Drinks Challenge 2018.

An internationally acclaimed event, this year drew entries from across the globe, including Europe and the USA. The eighth edition of the competition saw fewer medals awarded from the same number of entrants, only four golds were awarded within the entire competition, with Crooked Beverage Co receiving one of these accolades.

The three Crooked flavours each convey their own story and feature specific, surreal character illustrations on the can to bring the brand to life. The branding encourages consumers to enter the #CrookedReality of these “worlds” and capture imaginations. The aim of the brief set to Lisa O’Hara, local illustrator, was to encapsulate these narratives into imagery to print onto the can and packaging.

When describing her favourite illustration Lisa O’Hara details “Mother Moon; Peach and Pomegranate was the most interesting to illustrate. I tried to draw Mother Moon as mystical witchy being, with a range of potential back-stories. I could get lost in details like drawing her worshippers and in the idea of her controlling the sky and the sea. She’d definitely be the boss of the Crooked world”.

Sharing names with lyrics from Sheffield artists, the brand is heavily influenced by music which is explained by designer Lisa as paramount in the initial creation: “The musical theme attached to each flavour was an important part of getting to know the character’s personalities. I struggle to draw without listening to music so this method allowed me to immerse myself quite quickly. I have sketchbooks full of little weirdo characters that I can struggle to contextualise, so being responsible for interpreting both a character and their environment was really enjoyable, and the catalyst I needed”.

The design and packaging round is judged by a panel of experts and industry specialists. Comments from the judges included “The alcoholic soda brand impressed the judging panel with the artistic and unusual designs which cover its 33cl can”. Despite the fewer medals, the quality within the category is certainly there”.

Lisa O’ Hara comments “Crooked struck gold! I’m so made up. It’s a testament to how well the brief and the ideas were put together. I am beyond proud and grateful that; a little-known Sheffield based illustrator has been instrumental to a product that is so highly regarded”.

Innovation Manager Charlie Leaver added “A lot of creativity and deep thinking has gone into the entire Crooked brand. We wanted to create a product that was different, that the consumer can resonate with and get lost in. For us to be receiving this kind of recognition internationally is a celebration of just how much top quality work has gone into the brand from the entire team”.

 

ENDS

For more information or to speak to Charlie Leaver please contact Kate Leach on 01246 216007 or via email kate.leach@hotmail.co.uk

Notes to editors:

Crooked Beverage Co Alcoholic Soda

Refreshing, sparkling, alcoholic malted soda made with natural fruit flavours, fruit juice and a lightly hopped finish.

Tasting Notes

Dayglo Skies: Sweet yet tart raspberries mingle with a citrusy hit to deliver a fruity, light alcoholic soda with a dry hoppy finish.

Midnight Stage: The bold and refreshing taste of blood orange combines with zingy passionfruit to deliver a fruity, light alcoholic soda with a dry hoppy finish.

Mother Moon: Soft and sweet ripe peach gently combines with delicately perfumed pomegranate to deliver a fruity, light alcoholic soda with a dry hoppy finish.

About Global Brands

Established in 1997, Global Brands has established a portfolio of 17 brands for every occasion spanning premium tonics, mixers and soft drinks, spirits and liqueurs, beers, RTS cocktails and RTDs. The company was founded by entrepreneur Steve Perez, who still runs the independent company today.

In the UK off trade, Global Brands’ drinks are stocked by the majority of the country’s major multiple grocery retailers, convenience stores, premium retailers, and cash and carries. The company is also a leading supplier of drinks to the UK on trade, with its drinks sold in many of the UK’s major high street bar chains, hotel operators, late night venues and large regional brewers.

Looking beyond the UK, Global Brands’ drinks are sold in 57 countries around the globe. The company prides itself on market-leading innovation. In 2015, it launched a range of premium quality tonics, mixers and soft drinks, Franklin & Sons. These are now sold in 35 countries globally. In 2017, the company evolved the RTD category to create a new offer of alcoholic soda, the Crooked Beverage Co, which is made using real fruit juice and no artificial sweeteners or flavours to provide consumers with an alternative to fruit ciders and craft beers.

Crooked Beverage Co, the UK’s first alcoholic craft soda has started the new year with a bang as they have been awarded the gold medal for Design & Packaging at the Drinks International Pre-Mixed Drinks Challenge 2018.

An internationally acclaimed event, this year drew entries from across the globe, including Europe and the USA. The eighth edition of the competition saw fewer medals awarded from the same number of entrants, only four golds were awarded within the entire competition, with Crooked Beverage Co receiving one of these accolades.

The three Crooked flavours each convey their own story and feature specific, surreal character illustrations on the can to bring the brand to life. The branding encourages consumers to enter the #CrookedReality of these “worlds” and capture imaginations. The aim of brief set to Lisa O’Hara, local illustrator, was to encapsulate these narratives into imagery to print onto the can and packaging.

When describing her favourite illustration Lisa O’Hara details “Mother Moon; Peach and Pomegranate was the most interesting to illustrate. I tried to draw Mother Moon as mystical witchy being, with a range of potential back-stories. I could get lost in details like drawing her worshippers and in the idea of her controlling the sky and the sea. She’d definitely be the boss of the Crooked world”.

Sharing names with lyrics from Sheffield artists, the brand is heavily influenced by music which is explained by designer Lisa as paramount in the initial creation: “The musical theme attached to each flavour was an important part of getting to know the character’s personalities. I struggle to draw without listening to music so this method allowed me to immerse myself quite quickly. I have sketchbooks full of little weirdo characters that I can struggle to contextualise, so being responsible for interpreting both a character and their environment was really enjoyable, and the catalyst I needed”.

The design and packaging round is judged by a panel of experts and industry specialists. Comments from the judges included “The alcoholic soda brand impressed the judging panel with the artistic and unusual designs which cover its 33cl can”. Despite the fewer medals the quality within the category is certainly there”.

Lisa O’ Hara comments “Crooked struck gold! I’m so made up. It’s a testament to how well the brief and the ideas were put together. I am beyond proud and grateful that; a little-known Sheffield based illustrator, has been instrumental to a product that is so highly regarded”.

Innovation Manager Charlie Leaver added “A lot of creativity and deep thinking has gone into the entire Crooked brand. We wanted to create a product that was different, that the consumer can resonate with and get lost in. For us to be receiving this kind of recognition internationally is a celebration of just how much top quality work has gone into the brand from the entire team”.

 

ENDS

For more information or to speak to Charlie Leaver please contact Kate Leach on 01246 216007 or via email kate.leach@hotmail.co.uk

Notes to editors:

Crooked Beverage Co Alcoholic Soda

Refreshing, sparkling, alcoholic malted soda made with natural fruit flavours, fruit juice and a lightly hopped finish.

Tasting Notes

Dayglo Skies: Sweet yet tart raspberries mingle with a citrusy hit to deliver a fruity, light alcoholic soda with a dry hoppy finish.

Midnight Stage: The bold and refreshing taste of blood orange combines with zingy passionfruit to deliver a fruity, light alcoholic soda with a dry hoppy finish.

Mother Moon: Soft and sweet ripe peach gently combines with delicately perfumed pomegranate to deliver a fruity, light alcoholic soda with a dry hoppy finish.

About Global Brands

Established in 1997, Global Brands has established a portfolio of 17 brands for every occasion spanning premium tonics, mixers and soft drinks, spirits and liqueurs, beers, RTS cocktails and RTDs. The company was founded by entrepreneur Steve Perez, who still runs the independent company today.

In the UK off trade, Global Brands’ drinks are stocked by the majority of the country’s major multiple grocery retailers, convenience stores, premium retailers, and cash and carries. The company is also a leading supplier of drinks to the UK on trade, with its drinks sold in many of the UK’s major high street bar chains, hotel operators, late night venues and large regional brewers.

Looking beyond the UK, Global Brands’ drinks are sold in 57 countries around the globe. The company prides itself on market-leading innovation. In 2015, it launched a range of premium quality tonics, mixers and soft drinks, Franklin & Sons. These are now sold in 35 countries globally. In 2017, the company evolved the RTD category to create a new offer of alcoholic soda, the Crooked Beverage Co, which is made using real fruit juice and no artificial sweeteners or flavours to provide consumers with an alternative to fruit ciders and craft beers.