Amigos breathes life into Day of the Dead
Amigos Tequila Beer is bringing Day of the Dead (Dia de los Muertos) to UK aisles by introducing a limited edition pack for the Mexican celebration. Emblazoning an artistic sugar skull to support the festivities and catch eyes for the autumn season.
The 4x330ml limited pack will be going live in stores in the middle of September. Taking a spin on the usual packaging the special edition pack features the artistic Amigos sugarskull surrounded by artistic marigolds – the official flowers of Dia de los Muertos. The art is displayed on a brick background to tie in with the brands support of street art via the #streetcerveza campaign.
The new pack will be supported by an on pack promotion where entrants can win weekly prizes including tickets for events that link with the Day of the Dead theme across the UK where consumers will be immersed in the holiday and carnival vibe celebrations.
Other prizes available to win include cases of beer as well as an Amigos party pack so consumers can throw their own Mexican fiesta at home. Packs are set to include decorations, drinks and spicy Mexican nibbles to enjoy along with some extra branded merchandise.
Brand Controller Christian Sarginson said “Amigos is the beer with Mexican Spirit and Dia de los Muertos is our biggest celebration throughout the year. We wanted to bring the festivities to UK stores and introduce those that haven’t heard of the holiday with visually striking packs. With the on pack competition we can both reward loyal customers and educate them on a slice of Mexican culture. The pack will shake up the beer aisle and bring an artistic Mexican feel in-store”.