At the heart of
Global Brands

Consumer focused innovation


Putting consumer tastes and trends first has seen Global Brands’ offering grow from strength to strength. An innovative approach and consistent quality are central to our new product development.

In 2017, we pioneered ‘alcoholic soda’ with the launch of Crooked. The canned RTD is made using real fruit juice and contains no artificial sweeteners or preservatives. It’s a welcome alternative for those consumers tiring of fruit ciders, wanting something lighter than craft beer or a bit different to a traditional RTD.

Extensive product range

Global Brands has a portfolio of 17 brands for every occasion spanning premium tonics, mixers and soft drinks, spirits and liqueurs, beers, RTS cocktails and RTDs.

Our drinks are sold in 55 countries and are enjoyed by millions of consumers around the world every week. We continue to evolve our product range to meet consumer demand for new tastes and premium quality drinks.

Entrepreneurial spirit


Global Brands is an independent company founded in 1997 by entrepreneur Steve Perez, who still runs the business today.

Our board of directors has more than 20 years working in the international drinks trade, with 18 of these collectively spent extending our portfolio and customer base. Our dedicated in-house team specialises in research, trends and insight ensuring we are at the forefront of innovation.