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VK LO
VK Lo is a new RTD innovation targeting 18 to 24 year-old women who wish to control their alcohol consumption. Available in the delicious pineapple and grapefruit flavour, this first for the RTD market has a 1.2% abv and just 49 calories per 275ml bottle.
As consumers become more and more health conscious, the lower alcohol market continues to increase and will be worth an estimated £82.7m by 2014 – according to the Just Drinks Lower Alcoholic Drinks Report of January 2009.
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