MARKETING/SPONSORSHIP

Sobieski is backed by an extensive marketing budget that included a massive outdoor advertising campaign. The campaign ran for 2 weeks in June and 2 weeks in September in central London and included a mixture of 6, 48 and 96 sheets. The campaign focussed on Polish communities and included Polish text, a move designed not only to attract Polish speakers but also to intrigue the rest of the population.

Sobieski Gold awards for taste at the Drinks International Vodka Challenge 2008.

Sobieski Gold Winner – Best Standard Vodka
Sobieski Estate Gold Medal Winner – Best Premium Vodka.