VK ROCKS THE MUSIC FESTIVALS

Leading drinks brand, VK Vodka Kick has signed a unique deal with Live Nation - the company behind the world's live music festival scene.

Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries and Global Brands has successfully agreed to supply VK at Live Nation venues and six of their largest festivals in the UK, including Download, Escape into the Park, Global Gathering and Hard Rock Calling.

With a summer line-up boasting major artists such as Pendulum, The Prodigy, Paul Van Dyke and David Guetta, 2009's festival season looks set to be one of the best yet, attracting hundreds of thousands of people.

Trade Marketing Manager, Justin Horsman of Global Brands commented, "VK and live music festivals are a perfect fit because our target market are young, music-loving free-spirited people who spend a lot of their time at summer festivals.

VK is inherently associated with live music due to our already established association with O2 Arenas and the Academies, and our refreshing, fruity flavours are an ideal match for summer events.

I think whoever goes to these venues or festivals will be more than happy with the choice of VK."