GLOBAL BRANDS TOASTS ACQUISITION OF PREMIUM DRINKS COMPANY

Global Brands Ltd has made significant steps towards becoming the UK's leading drinks brand development business by acquiring premium drinks agency Inspirit Brands, adding to its growing stable of premium spirit brands.

The company, which already counts Goldschläger, Sobieski, Myers's Rum and Ypióca Cachaça amongst its spirits portfolio, will add such style bar favourites as Four Roses Bourbon, El Dorado Rum, Ocho Tequila, No.3 London Dry Gin, St Germain and Opal Nera, to enhance Global Brands' capability within the premium spirits category.

The deal signals another milestone in Global Brands' move to extend its range of high-end products and lead in the premium spirits category.

Derek Mackey, Managing Director, commented: "This is fantastic news for us. Global Brands has always been a fast-moving, entrepreneurial business, and we’ve come a long way since our inception.

"The premium spirits market is currently a challenging one, but as consumers are still willing to pay for quality, this deal puts Global Brands in a good position to capitalise as the market recovers."

"The acquisition of Inspirit Brands is the next step in the expansion of our drinks brands portfolio. We've set our sights high for the company and want to become the UK's leading drinks brand development business, which we will achieve through innovation and acquisition in all drinks categories."

James Shelbourne, Managing Director at Inspirit Brands, adds: "We're thrilled to be joining forces with the Global Brands team, and we're confident that our portfolio of premium brands, coupled with Global Brands' existing product range and expertise, will make for a winning combination."

In addition, the acquisition will give Inspirit Brands greater access to a diverse market through an increased sales and marketing force.

Global Brands manages a diverse range of brands across the wine, spirits, RTD, beer and soft drinks categories, including VK, Corky's, Kick Energy and Adoro Wine from South Africa.