Willoughby PR take on Kick Energy

Willoughby PR, which is based in Birmingham, has 17 years experience developing FMCG brands and will work alongside Global Brands’ internal Marketing and Creative departments to create a national media presence for the energy drink.

The company’s creative ideas, strong media relationships and excellent reputation won them the contract to develop Kick Energy both in the minds of the target consumer and in the off-trade sector.

Willoughby’s Account Director, Sarah Meads will be leading the PR activity and commented:

“The whole team here at Willoughby is thrilled to have been given the chance to develop such a promising brand as Kick Energy.

“Kick is already performing extremely well in the on-trade, and now we want to make that reputation stronger, build the brand’s identity and develop a relationship between our target consumer and Kick Energy, giving them a reason to choose it over challenger brands.

“We also want to see increased listings within the off trade, ensuring Kick Energy is available in as many places as possible and has visibility at every opportunity.”

Willoughby celebrated recently following a flurry of award wins at the CIPR Midlands Pride Awards, including Gold awards for ‘Best Use of Media Relations’ and ‘Best Consumer Campaign’ for the Warwick Castle Launch of the Castle Dungeons.