'DIVERSITY' STUNS CROWDS AT LAUNCH OF VK NIGHTCLUB TOUR

Leading drinks brands, VK and Kick Energy are sponsoring the nationwide tour of Britain's Got Talent winners, Diversity, which opened on Friday July 10th with a street dance routine that dazzled party-goers at Liquid and Envy Nightclub in Newcastle Upon Tyne.

Diversity will give 24 performances over 14 dates at Luminar Leisure venues across the country following their massive success on the ITV entertainment show where they scooped the top prize of £100,000 and the opportunity to perform for the Queen at The Royal Variety Show.

Fans also flocked in their thousands to Liquid and Envy Nightclub in Rotherham last weekend to meet the London-based group and experience one of their first tour performances live.

Diversity, which consists of three sets of brothers and three friends aged between 12 and 25, will also perform alongside Britain's Got Talent finalists, DJ Talent and comedy dance duo Stavros Flatley. The tour, which runs from July to September, will incorporate special performances for the under-18s, sponsored only by non-alcoholic Kick Energy.

Andrew Bond, Creative Manager at Global Brands, the leading drinks manufacturer behind VK and Kick Energy said,
"Diversity are a hugely talented and well respected dance group who we are proud to have associated with our brands. They exude creativity and energy, and are positive role models for the young, fun-loving generation, making them a perfect fit for Kick Energy and VK."

VK is now the third biggest RTD brand in the UK on-trade with a growth of + 4 per cent (AC Neilson MAT data 2009) and is outperforming WKD, Smirnoff Ice and Bacardi Breezer.

Global Brands have put a marketing support package of £1.9m behind Kick Energy to ensure it is seen by an estimated 20 million target consumers per year. Kick Energy's on-trade distribution has increased by 228 per cent through 2009, whilst in the off-trade; Kick Energy sales are also experiencing growth.