Building on Opal Nera's association with Halloween, premium spirits agency, Inspirit has launched a limited edition skeleton-themed bottle for the UK's favourite Halloween drink.
Designed exclusively for the on-trade and available from October 1st, the new bottle is supported by an integrated marketing drive to further establish Opal Nera as the drink of choice this Halloween and throughout the winter months.
On-trade customers will receive premium POS party kits with PVC bat and cat masks, horror tattoos, bunting, tent cards and posters. Inspirit has also created ghoulish sounding signature serves, such as, 'Opal Nera Bloodlust', to drive sales and add theatre and drive footfall in venues. The activity concludes with the annual Opal Nera Halloween Ball – The UK's favourite trade party in London on Sunday 31 October.
The bottle's skeleton design was inspired by the, 'Sedlec Ossuary' or 'Bone Church', a small Roman Catholic Church in the Czech Republic which contains the skeletons of 70,000 people. The bones have been artistically arranged to form decorations and furnishings for the chapel - including a huge bone chandelier dominating its centre.
Opal Nera Brand Manager, Matt Rimmer commented: "Winter is a key period for Opal Nera because of its dark and edgy persona, and the Halloween promotion will kick off the marketing activity we have planned for the brand in 2011.
"Halloween is getting bigger, scarier and more adventurous every year in the UK, and we want to help create the electrifying atmosphere and theatre within our customer's venues, whilst establishing the link between Opal Nera and Halloween in the consumer's mind.
"The skeleton bottle is the first of three limited edition designs that we will launch, showing our continuing support for the annual scare-fest."
Opal Nera is superior in taste to typical sambuca. Opal Nera takes its flavour from six natural ingredients (star anise, green anise, coriander, Sicillian lemon, elderberry and elderflower). The ingredients are distilled individually to create a complex and balanced taste and smooth finish.
Halloween Signature Serve:-
Opal Nera Bloodlust
50ml Opal Nera
Topped with Kick Energy
Built on ice
Cherry added as garnish