Global Brands is set to revolutionise energy drink consumption in the on trade with its new product, 'Kick Ultra'.
Kick Ultra has been developed as an enhancement to a consumer's drink of choice, be it a cocktail or a soft drink.
First to market
This on trade exclusive will be sold to licensed premises in slim line 70cl bottles and will be available through national and regional wholesalers.
Served in 25ml measures, Kick Ultra has a very subtle flavour compared to typical concentrated energy drinks, giving the consumer a much needed boost of energy without compromising the taste of their favourite drink.
Kick Ultra is an ideal choice for those who prefer soft drinks but want to stay alert and for people who are watching their weight, as one serve contains just 10 calories, significantly less than you would find in the average 250ml can of energy drink.
Kick Ultra will also provide impressive incremental sales for licensed premises with a suggested sale price of £1 per 25ml serve.
Awareness
Global Brands plan to support the launch of this brand new concept with a range of signature serves and twists on classic soft drinks, demonstration videos and staff training.
The new product will also be supported with a wide range of bespoke point of sale material, targeted media, promotional teams and national sales incentives.
Justin Horsman, marketing manager for development brands at Global Brands, said:
"Kick Ultra's versatility is what makes it such a strong proposition. Consumers have become disillusioned with the traditional vodka and energy serve, but Kick Ultra is a completely new twist for the on trade.
"Each 25ml measure of Kick Ultra is equivalent to half a can of Kick Energy and the product’s subtle flavour enhances a range of serves without overpowering their original taste.
"We are set to revolutionise energy drink consumption in the on trade with a product which is sure to become an instant hit with mixologists. Global Brands is providing the opportunity for venues to enhance spirit serves and explode soft serves profits. Kick Ultra is something truly unique that is certain to cause a stir in a multitude of venues."
An extensive range of POS material will be available soon from Global Brands, for more information call 01246 868900.
Mixability
Kick Ultra Suggested Serves
Cocktail Serve:
50ml St Germain Elderflower Liqueur
25ml Kick Ultra
100ml dry white wine
100ml sparkling water or club soda
Spirit Serve:
25ml Sailor Jerry's and 25ml Kick Ultra topped up with ginger beer and garnished with lime
Soft drink Serve:
High ball glass of Cranberry juice over ice with a 25ml Kick Ultra top