Global Brands recently unveiled a raft of activity to promote the versatility of Thorntons chocolate liqueur and keep consumers indulging all year round. This Valentine’s Day, the company has created the Thorntons 'Chocolate Kiss' cocktail to appeal to those who are visiting the on trade this February in search of romance.

The serve will be supported with a range of menu inserts and tent cards which demonstrate how Thorntons chocolate liqueur can also be served over ice and used in a range of long drinks and after dinner desserts.

Global Brands Marketing Director, Simon Green commented:

“Valentine’s Day presents a strong sales opportunity for Thorntons Chocolate Liqueur because consumers are looking to treat themselves and their loved ones. We’re positioning Thorntons as an ‘every day indulgence’ and providing licensees with the tools to promote higher margin cocktails like ‘Thorntons Chocolate Kiss’. The cream liqueurs category is in +3% growth*, so it’s important to up-sell where possible to capitalise on this.”

Since launching in April 2011, Thorntons Chocolate Liqueur has secured listings with top on trade operators, including JD Wetherspoon and Greene King.

Thorntons Chocolate Liqueur is a 17% ABV product made with West-African sourced luxury cocoa, vodka and cream that has been developed by Global Brands and Thorntons’ Master Chocolatier, Keith Hurdman.

‘Thorntons Chocolate Kiss’

50ml Thorntons Chocolate Liqueur

25ml vanilla vodka

Combine all ingredients together with ice, shake and fine strain into a martini glass. Garnish with a strawberry dipped in cocoa.