Global Brands has had an influx of weird and wonderful suggestions following the launch of, ‘What’s Your Flavour?’, an online campaign that’s asking the public to choose the next flavour of VK.

VK fans have entered thousands of ideas via an application on the Facebook page, which range from the ordinary, like ‘Strawberry’, to the weird, such as ‘Merry Mint’ and ‘Black Coffee’ flavour.

The public have until February 2012 to enter ideas before the top three suggestions are created and trialled in key on and off trade venues throughout the UK.

‘What’s Your Flavour’ will culminate in a nation-wide public vote, with the winning flavour being launched as a Limited Edition in time for University Fresher’s Week 2012.

The creator of the best new VK flavour will be pictured on the promotional bottles at launch and win a year’s supply of their product.

The ‘What’s Your Flavour’ campaign is part of Global Brands’ continued investment strategy for its leading RTD brand, and follows the launch of award-winning* new flavour, VK Cheeky in March 2011.

Simon Green, Global Brands Marketing Director commented:

“The response to the competition has been phenomenal. We’ve been recording hundreds of flavour ideas each day, which proves the RTD category is still hugely important to today’s consumers.

“The ‘What’s Your Flavour’ campaign is about engaging with our consumers by directly involving them in the future of one of their favourite drinks brands. It’s about drumming up excitement and anticipation within the RTD category, and importantly, helping to drive footfall in on and off trade accounts during key trading periods.”

VK is a leading RTD brand in the On Trade and the third biggest in volume and value**

*VK Cheeky won a Silver medal in the 2012 Pre Mixed Drinks Challenge.

**Source: On Trade (CGA data MAT July 2011).