Crystal Head vodka has landed in the UK as a premium addition to the vodka market.
Launched in the US in 2008, the 40% ABV vodka brand is the result of a collaboration between Hollywood actor, Dan Aykroyd and fine artist, John Alexander.
Crystal Head is produced from water sourced from a deep glacier lake in Newfoundland, Canada and unlike many vodka brands; Crystal Head is a pure spirit with no additives. Crystal Head vodka has been quadruple-distilled and three-times filtered through quartz crystals for an ultra-smooth end product.
The brand's iconic skull bottle took two years to design and is based on the mystery of the 13 crystal skulls that have been found around the world, which some people believe contain healing powers.
Crystal Head vodka, which has a strong following in the States, reached the one million bottles sold mark faster than any other premium vodka brand in the US market. The bottle may turn heads, but the liquid also delivers, and was awarded the Double Gold medal for quality at the prestigious San Francisco World Spirits Competition in March 2011.
Global Brands incorporating Inspirit manages sales, marketing and distribution for Crystal Head in the UK.
Simon Green, Global Brands Marketing Director commented: "The skull bottle is so striking that we're confident Crystal Head will cause a stir on the high end bar scene. Because of Crystal Head's price point, repeat purchase will depend on the quality of the liquid, and we're confident that it delivers on all points. Crystal Head has won awards for its superior taste and production process, so the UK launch is timely considering the premiumisation trend within the market.
"Crystal Head vodka is being seeded into the most stylish and exclusive on trade venues in the UK to ensure the brand reaches its target market - young, affluent, ambitious working professionals, who align themselves with glamour and quality. The Crystal Head vodka consumer places high importance on celebrity culture and being ‘seen' drinking the right drinks, with the right people at the right places. "
Crystal head comes with impressive POS such as ‘uplighters' to illuminate the crystal skull bottle on the back bar, ice buckets and skull shot glasses. The tasting notes: On the palate you find sweet, vanilla, dry, crisp with a kick of heat off the finish.