The equation for the Perfect Night Out is now being formulated after Global Brands' VKendologist and her team of research assistants hit the country's hottest night spots, questioning party-goers on what makes a night out go from OK to OMG!

The team surveyed hundreds of people across several cities, including Sheffield and Leeds and questions included, "What type of music do you prefer on a night out?" and "Which celebrity would you most like to go on a night out with?"

The VKendologist will now use her knowledge of maths and science to create a formula, which once followed, will ensure clubbers experience their Perfect Night Out.

Andrew Bond, Creative Manager at Global Brands, said:

"As a company dedicated to making sure people have a good night out, the Vkendology exercise will help us compound our position as experts in the field and identify what people are looking for when they're out on the town so we can better meet their needs."

The official VKendology tour will start on Saturday 19th September, where the Research Team will hit UK Student's Union's during Fresher's Week and students will be in with a chance to win their Perfect Night Out.

Go to www.vktv.co.uk to take a look at what happened when the VKendologists hit UK cities in the pursuit of fun.

You can also read the survey questions we're using.