Global Brands is launching a national radio advertising campaign with flagship brand VK to reach millions of target consumers over the festive period.

The two-week campaign will run from December 7 on Kiss FM, Galaxy and Juice FM, covering most of the UK.

Over 3.5 million young adults will hear the announcements an average of 6 times as they are given the chance to win their Ultimate Christmas Party, courtesy of VK.

Callers will be put live on air and asked questions to win various elements of their night out and the campaign includes extensive on air and online coverage on each station.