Leading drinks brand, VK Vodka Kick has signed a unique deal with Live Nation - the company behind the world's live music festival scene.
VK Pear was named the winner of the Alcoholic Ready-to-Drink Category at this year's prestigious Quality Drinks Awards.
Global Brands ties up a unique sponsorship deal with one of the country's leading street dance teams as part of a £1.9 million marketing push behind Kick Energy.